FUWA Stickers AD

FUWA Stickers is our preliminary project for the Multimedia Publishing course. We were tasked with creating an advertisement video for an original product we will also be producing.

Our team and I decided to create two sets of stickers as our original products, with concepts that greatly contrast each other: ”Sticker Set A - Fairycore,” which features illustration aesthetics inspired by folklore, fairies, and enchanted forests. Meanwhile, “Sticker Set B - Bop & Pop” features illustration aesthetics based on pop colors, fruits, and objects.

As the Creative Director and Video Editor on the team, I directed and conceptualized the advertisement video to showcase both concepts equally, despite their contrasting aesthetics. I carefully chose two different songs that would fit both concepts, but at the same time would sound cohesive once edited within a single video.

The resulting work showcased an enchanting, collage-type aesthetic for the “Fairycore,” transitioning to a poppish, sporty theme for the “Bop & Pop.” Models in the advertisement are Harlene Sanoria and Brandy Villahermosa.

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Roles: Creative Director / Video Editor / Director of Photography / Graphic Designer

Tools: Adobe Premiere Pro / Adobe Photoshop / Clip Studio Paint

Type: Video & Graphics / AD Campaign

FUWA Stickers AD Video [Creative Director / Video Editor / Colorist: Louis Manata]